Carmichael
Lynch.

Home of Unfair Ideas

We exist for a simple reason: to create the unfair ideas that give our clients an unfair advantage. Sometimes they’re great big ideas that transform an entire organization. Sometimes they’re nimble ideas that hijack a conversation. Always, always, always: they do more with less, catch fire, and give our clients the edge they deserve.

Minnesota Twins
2019 Season
Subaru
Love. It's what makes a Subaru, a Subaru.
Conoco
Choose Go
76
Jean and Gene's Awesome Adventure Road Trip
Jack Link's
Station Domination
Helzberg
Diamonds
The "Will You?" Ring
U.S. Bank
The Power of Possible
Phillips 66
Live to the Full
The Great Northern
A Proud Winter Tradition in Minnesota
Design
Pulled from the Walls
Subaru
#MeetAnOwner
Jack Link's
Runnin' With Sasquatch
76
Jean and Gene's Awesome Adventure Road Trip:
Season 2
News

Agency News

Ad Age Names Carmichael Lynch a 2020 Best Place to Work

Ad Age has named Carmichael Lynch one of its 2020 Best Places to Work.   This is the second year in a row the agency has made the list, which includes 50 marketing companies that have industry-leading practices for factors like benefits, inclusion and employee development.   Companies named to Ad Age’s Best Places to […]

sis001Agency News

Bush Brothers & Company Selects Carmichael Lynch as Lead Agency

Bush Brothers & Company, the iconic family-owned bean company, has selected Carmichael Lynch will serve as the new strategic lead agency, leading strategy and creative development for the full brand portfolio, which includes Bush’s baked beans, pinto beans, black beans, southern-style white beans and more.   “We selected Carmichael Lynch after a competitive RFP process […]

New Work

Caribou Coffee Brings the Hygge with Custom Typefaces from Carmichael Lynch

sis001 Caribou Coffee is bringing all the warm feelings to this holiday season with two custom typefaces designed by Carmichael Lynch.   The Carmichael Lynch design team used the coffeehouse’s holiday cup, created by Cue, as inspiration for the fonts—known as Grandma Neue and Knit Neue—and built them out stitch-by-painstaking-stitch. Every little speck of color was placed by […]

New Work

Carmichael Lynch Creates Lo-Fi Audio Mix for Conoco

sis001 Carmichael Lynch and Conoco have once again dipped into pop culture and memery to create the LoFi Glug Glug mix — a 45-minute collection of original, lo-fi music sprinkled with subtle car sounds paired with an anime girl and her dog driving endlessly into the sunset.   The Glug Glug mix is Conoco’s take on […]

Agency News

Carmichael Lynch helps US Soccer fans find a country to root for with Kayak

  Every four years the world gathers to watch the world’s most talented feet compete for the World Cup. For the first time in 28 years, though, the US wasn’t in it. To cheer up sad US fans everywhere, we worked with KAYAK to create a tool that would help them find a new country […]

New Work

Carmichael Lynch Launches First Brand Campaign for Xcel Energy

Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050.   To celebrate the utilities company’s ambitious goals, Carmichael Lynch launched […]

sis001Agency News

Carmichael Lynch Hires Orlee Tatarka as Director of Integrated Production

sis001 Creative agency Carmichael Lynch has hired Orlee Tatarka as its new Director of Integrated Production. She joins the agency from Wieden + Kennedy NY, where she was an Executive Producer. At Carmichael Lynch, Tatarka will lead a multidisciplinary team, ensuring holistic content creation and delivery across its client roster.   Marty Senn, managing partner and chief creative […]

sis001Agency News

Carmichael Lynch Relate Wins Six Minnesota PRSA Classics Awards

Carmichael Lynch Relate brought home six awards for 2020 Minnesota Public Relations Society of America (PRSA) Classics in Minneapolis on Thursday night. The awards represented Carmichael Lynch Relate’s work in a variety of categories, including media relations, integrated programs, internal communications, special events and more.   The Minnesota chapter of PRSA hosts the awards to […]

Agency News

Carmichael Lynch Wins Two Gold Pencils at the One Show

Carmichael Lynch’s work for the Minnesota Twins’ 2019 season won two gold pencils, one bronze pencil and two awards of merits at the 2020 One Show Awards in categories including moving image/series, craft/art direction, typography and poster series.   The One Show is the world’s most prestigious awards show recognizing the best creative work in advertising, […]

sis001Our Thinking

How Agencies are Navigating Re-Entry for Clients and Employees

sis001 From Los Angeles to Miami, most U.S. cities are pushing ahead with reopening their economies, meaning businesses can begin to bring employees back to their offices, as long as local and state rules are followed. Yet even with the green light, many companies are being cautious with the daunting task of the return and a […]

sis001Our Thinking

Unprecedented Empathy: Our Ultimate Silver Lining

This article, written by Carmichael Lynch Group Account Director Jennifer Corrigan, originally appeared in Muse by CLIO.    The past few months have been filled with uncertainty, urgency and an unprecedented use of the word “unprecedented.”   We spent the first few weeks making future plans one day away, then one week, and now cautiously […]

sis001Agency News

Carmichael Lynch Wins Two Silver Cubes at ADC Annual Awards

sis001 The Art Directors Club in New York announced that Carmichael Lynch won two silver cubes and a merit distinction in the typography category for the agency’s work with the Minnesota Twins.    The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate […]

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